Branding – Nuqleo Design

{Branding}

Design – It’s what we do!

A new identity is all about reinventing and recreating a new you. Just like giving a face lift to restore lost beauty or using a new shade of makeup to recreate your style.

This area of service is where we help in giving head starts to new companies or give boosts to companies that have been long in the business with a new identity. Injecting a new identity could mean minor to even radical changes of the company logo, image, marketing strategy and advertising theme. We give a breath of fresh air to our clients’ identity by accentuating and focusing on their strengths and potential. Keeping things simple but comprehensive is our strategy.

{Our Design Process}

THE PACKAGE

Our packages cover all three types design with great examples of each.

THE BREIF

Pull out those ideas and put pen to paper – the more detail the better.

THE CONCEPTS

We’ll bring to life your ideas and supply your concepts for feedback and direction.

THE DESIGN

With some finishing touches, your design comes to life and is ready for sign-off.

THE BRANDING

Take one more step and create a full corporate identity with business cards, flyers, letterheads etc.

{Why Branding So Important}

Improves Recognition

One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising.

Creates Trust

A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.

Supports Advertising

Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets.

Builds Financial Value

Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company.

Inspires Employees

Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set.

Generates New Customers

Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression.